TPMA Virtual Forum Hosted on Second Life
On Feb 3, I will appear on a virtual panel hosted on Second Life titled “Positioning Your Trade Promotion Program for Economic Challenges” . The event and panel is organized by TPMA (Trade Promotion...
View ArticleMaking Points-Based Rewards Programs Really Work
I’ll come right out and say that I am an avid supporter of points-based rewards programs for CPG brands. If planned and executed properly, rewards program can reach your most valuable consumers and...
View ArticleSocial media app for bathrooms…courtesy of Charmin
This is a clever little application that I can actually see providing value to busy families on the go. A recent writeup references an iPhone app and BlackBerry app are also available for added...
View ArticleJim Stengel Act II
I’ve always admired Jim Stengel, former Global Marketing Officer from Procter & Gamble. His focus on connecting with consumers is central to just about every message he shares with CPG marketers...
View ArticleEveryone Needs an Alice (Part I)
Will consumers habitually buy and replenish non-perishable food, household cleaning and HBA items online, en masse? That’s the question the founders of Alice.com asked themselves when thinking through...
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